News, views & challenges from Sarah Fraser. Breakthrough results need radical thinking. Words need to be matched by action. Change starts with the self.
Friday 26 November 2010
Influencers: How trends become Contagious
The DigitalBuzz blog is one of my great sources. They found a high video (a film, really) Influencers: How trends become Contagious from R+I Creative that documents the importance of Influencers in setting new trends that move to mainstream. No theory, models or management gobbledegook in it!
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